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L'Oreal Paris Superior Preference hair color is our true gold standard in luxurious permanent hair color, with fade-defying color and shine, since 1973. This at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy.
Permanent Hair Color Kit with Shine & Fade-Defying Finish - Multiple Shades
$41.99
- L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit
- Our gold standard in luxurious permanent hair color since 1973.
- Delivers super shiny luminous hair color that's fade-defying for weeks and weeks.
- Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red.
- Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter.
- Dispenser Style: ''.