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L'Oréal Paris Superior Preference Adult Permanent Hair Color, L'Oréal Superior Preference Hair has been our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that's fade-defying for weeks and weeks. From root to tip, whether you have blonde hair, brown hair, black hair, or red hair color, Your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum which helps keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Made for adults.
Permanent Hair Color Kit - Fade-Defying, Long-Lasting Shine & Vibrancy
$41.99
- L'Oréal Paris Superior Preference Fade-Defying Permanent Hair Color, 5A Medium Ash Brown, 1 kit
- L'Oréal Paris Superior Preference Permanent Hair Color in 5A Medium Ash Brown provides a rich, luminous color with a sophisticated ash tone
- Known for its luxurious, fade-defying formula, it ensures long-lasting color that remains vibrant and shiny for weeks
- Suitable for all hair types and colors, including blonde, brown, black, and red, it prevents hair from looking dull or brassy
- The translucent gel formula is paired with an exclusive Care Supreme Conditioner with Shine Serum, which enhances color vibrancy and leaves hair silky and shiny
- Available in over 50 luminous shades, Superior Preference offers a wide range of options to achieve the perfect look
- Made for adults