{"product_id":"kristin-ess-hair-the-one-purple-shampoo-toning-for-blonde-hair-neutralizes-brass-yellow-tones-sulfate-free-338-fl-oz","title":"Kristin Ess Hair The One Purple Shampoo - Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz","description":"\u003chr aria-hidden=\"true\" class=\"a-divider-normal\"\u003e \u003ch2 class=\"a-size-base-plus a-text-bold\"\u003e About this item \u003c\/h2\u003e          \u003cdiv data-a-expander-collapsed-height=\"300\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" style=\"max-height:300px\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"\"\u003e      \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e ¡°I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I¡¯ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.¡± - Kristin Ess  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Cruelty free, keratin safe free of sulfates, parabens + phthalates  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e \u003c!-- Loading EDP related metadata --\u003e\n               \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 0; display: none;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" aria-expanded=\"false\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Show more\", \"collapse_prompt\":\"Show less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eShow more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e","brand":"ExclusiveBoxes","offers":[{"title":"Default Title","offer_id":47380171882636,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5615\/8604\/files\/21_uPty-FmL._SS500.jpg?v=1775737280","url":"https:\/\/exclusiveboxes.com\/products\/kristin-ess-hair-the-one-purple-shampoo-toning-for-blonde-hair-neutralizes-brass-yellow-tones-sulfate-free-338-fl-oz","provider":"ExclusiveBoxes","version":"1.0","type":"link"}